Inside SuperZoo: Why Pet Lovers Should Pay Attention
Every summer, Las Vegas rolls out the (very fuzzy) red carpet for SuperZoo, North America’s largest gathering of pet industry pros. This isn’t your average dog show, it’s a four-day retail mega-event scheduled for August 12th to 15th, packed with trendsetting products, hands-on grooming competitions, and a showroom floor so large you’ll want to bring your most comfortable sneakers (or maybe a sled dog team).
While SuperZoo covers the entire pet spectrum, from birds to reptiles and gourmet hamster snacks, there’s no question in our eyes: dogs are the stars of the show.
What Is SuperZoo?
Hosted annually at the Mandalay Bay Convention Center, SuperZoo is where pet retailers, groomers, trainers, product developers, and media pros come together to network, stock up, and get the first look at what’s next in the $152 billion pet industry.
We’re talking:
- Over 1,000 exhibitors across nearly 350,000 square feet
- Cutting-edge product launches in dog nutrition, gear, wellness, and tech
- Live grooming competitions with next-level creativity
- Free education sessions on marketing, operations, behavior, and more
If you’ve ever wondered where your favorite boutique treats or high-tech harnesses first made their debut, it was probably here.
Why Dog Pros Should Pay Attention
While much of the show is B2B, the trends and products coming out of SuperZoo have a direct impact on dog lovers and businesses everywhere, especially those in Las Vegas.
From eco-friendly chews to AI-powered dog cams, SuperZoo offers a first-hand look at the future of dog care, retail, and services. It’s a must-watch event for:
- Dog groomers scouting the latest tools and trends
- Boutique owners stocking new treats or toys
- Dog cafés or boarding facilities exploring add-on services
- Pet influencers or dog media (hi!) tracking what’s hot — and what’s overhyped
A Few Dog-Specific Highlights to Watch
While the full agenda is packed, here are some top dog-centric features to sniff out:
- Grooming contests that push creativity to its limits (think mohawks, mermaids, and full-on fantasy makeovers)
- New Product Showcase with emerging brands and innovations in dog gear and nutrition
- Dog training and wellness sessions led by industry experts
- A Made in the USA pavilion spotlighting independent dog product makers
Final Thoughts
SuperZoo might be billed as an industry expo — but for anyone in the business of dogs, it’s much more than that. It’s where ideas are shared, relationships are built, and the year’s biggest dog trends are unleashed.
Whether you’re a groomer, boutique owner, or just a very devoted pet parent, this is the event that sets the tone for what’s next in the dog world.
Keep your eyes on this event for what’s coming next to the industry. . . we will be! Attending? We’ll be watching for unique coverage #SupeZoo2025!
